Which SEO Techniques Are In Trend? (Top 15 Revealed)-SEO

Search engine optimization (SEO) is a dynamic and evolving field that requires marketers to stay on top of the latest trends and best practices. SEO is not only about ranking high on Google, but also about providing a satisfying and helpful experience for users.

In this article, we will explore some of the most important SEO techniques that are in trend for 2023 and beyond, and how you can leverage them to boost your website’s online visibility and performance.

Which SEO Techniques Are In Trend?

1. First-Hand Experience

Google has always valued expertise, authority, and trust (E-A-T) as quality signals for content. However, Google has now added another “E” to the acronym: experience, making it E-E-A-T. This means that Google will consider the first-hand, real-world experience of the author or creator when evaluating the quality of content.

This means that you need to create content that showcases your experience and knowledge on the topic you are writing about.

For example, if you are a financial software company, you should write about topics related to finance and software, not food recipes or health tips. You should also include your credentials, such as your name, bio, and social media profiles, to demonstrate your authority and trustworthiness.

If you’re writing review content, then it should contain original photos, videos, and audio files demonstrating you actually have first-hand experience with the products or services. Also, express your honest opinions and intimate details about the products being reviewed that only a person who actually owned or used the products or services would know.

2. Target the Audience, Not the SEO Traffic

Another SEO technique that is in trend for 2023 is to create content that is targeted to your specific audience, not just to generate traffic. Google is getting better at understanding user intent, or the deeper problem that users hope to solve with their search queries. This means that you need to understand what your audience wants and needs and create content that matches their intent and expectations.

To do this, you need to conduct thorough keyword research and user research. You need to identify the keywords that your audience is using to find solutions to their problems and analyze their search behavior, preferences, and pain points. You also need to create content that is relevant, engaging, and informative, and that provides clear value and solutions for your audience.

3. Increased Emphasis On Author Authority

As we mentioned earlier, Google will consider the experience of the author or creator when evaluating the quality of content. However, experience is not enough. You also need to establish your authority and reputation as an expert on your topic. This means that you need to build your personal brand and showcase your credentials and achievements.

One way to do this is to create a comprehensive author profile page on your website, where you can display your bio, photo, social media links, portfolio, testimonials, awards, certifications, and any other relevant information that demonstrates your authority and credibility. You can also link your author profile page to your content pages using schema markup (mentioned below) which can help Google understand who you are and what you do.

Another way to build your author authority is to publish guest posts on reputable websites in your niche, where you can share your insights and expertise with a wider audience. You can also participate in podcasts, webinars, interviews, or other online events where you can showcase your knowledge and skills.

Essentially, you want to get your name and credentials mentioned all around the web while also linking back to your website, and individual content, to confirm your authority authority on particular subjects.

For example, if you look up articles about Lily Ray, Sr. Director, SEO & Head of Organic Research at Amsive Digital, you’ll find that she has published a lot about Google’s E-E-A-T signals. As a result, Lily’s author profile is gaining authority in the SEO industry as an expert on the E-E-A-T topic. And her name and articles appear in Google Searches around that topic.

You should follow suit by building up your authority for particular topics across the web and on your site to take advantage of this SEO trend that’s becoming more important for the future of SEO in every niche.

4. Focusing On Semantic SEO

Semantic SEO is another technique that is in trend. Semantic SEO is the process of building more meaning and topical depth into web content and across your website. By doing so, you help Google crawlers better understand your content and see your domain as having topical authority in specific subjects, and thus promote it more often in the SERPs.

Semantic SEO is based on the idea of semantic search, which is the ability of search engines to understand the meaning and context of user queries and provide relevant and personalized results. Semantic search goes beyond keywords and looks at the concepts, entities, relationships, and intents behind the words.

To optimize your content for semantic SEO, you need to:

• Conduct semantic keyword research and analysis to find related topics, synonyms, variations, and long-tail phrases that match user intent.
• Create comprehensive and in-depth content that covers all aspects of your main topic and provides clear answers and solutions for users.
• Use schema markup and structured data to enhance your content with rich snippets and search features, such as featured snippets, knowledge panels, people also ask boxes, etc.
• Use natural language and conversational tone to match how users search and speak.
• Link your content to relevant and authoritative sources and resources to provide additional value and context for users.

You may also want to look at these guides on semantic optimization:

Semantic SEO can help you rank higher on Google by providing more relevant and satisfying content for users. It can also help you rank for more keywords and queries by expanding your topical coverage and authority.

5. Using Schema Markup

Schema markup is code that describes elements on your website into a language that all major search engines understand. That way, search engines can present users with richer results. A how-to markup, for example, tells Google that a specific piece of content is a step-by-step guide while a recipe markup indicates recipe details and instructions to make food.

Schema markup is based on the schema.org vocabulary, which is a collaborative project between Google, Bing, Yahoo, and Yandex. Schema markup can help you enhance your content with rich snippets and search features, such as:

• Featured snippets
• Knowledge panels
• People also ask boxes
• Breadcrumbs
• Ratings and reviews
• FAQs
• Images and videos
• And more

Schema markup can help you improve your click-through rate, visibility, and authority by providing more information and context for users and search engines. It can also help you become an entity in the Knowledge Graph by linking your content to relevant and authoritative sources and resources.

To implement schema markup on your website, you can use tools such as:

• Google’s Structured Data Markup Helper
• Google’s Rich Results Test
• Schema.org Validator

See these related guides for more tips and tools for creating schema markup:

6. Creating Helpful Content

One of the most important SEO techniques trends today is to create content that is satisfying and helpful for users. Google’s ultimate goal is to provide the best possible answer for each search query, which means that you need to create content that meets or exceeds user expectations.

In August 2022, Google released the first Helpful Content Update which aimed at rewarding content in the SERPs where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations wouldn’t perform as well.

This is just the first of many Helpful Content Updates (HCU) we can expect in the future before the HCU algorithm is fully baked into the Core Algorithm. So it’s important to stay on top of this SEO trend.

To create satisfying and helpful content, you need to:

• Focus on quality over quantity.
• Create content that is well-written, structured, formatted, researched, and supported by evidence.
• Make sure the content is well-optimized for SEO.
• Ensure your content is original, unique, fresh, and up-to-date.
• Make the content user-friendly and easy to consume.
• Use headings, subheadings, bullet points, lists, tables, charts, graphs, images, videos, and other visual elements to make your content more appealing and scannable.
• Use clear and concise language, and avoid jargon and technical terms.
• Use short sentences and paragraphs.
• And most importantly, write content for humans and not search engines.

7. AI for Content Writing and Optimization

Another SEO technique that is in trend for 2023 and beyond is to use artificial intelligence (AI) and content writing software to create and optimize your content.

AI and content writing software can help you generate high-quality content faster and easier, as well as improve your content performance and ranking.

There are many types of AI and content writing software available in the market, such as Surfer SEO, Frase, Copy.ai, Jarvis, ChatGPT, and more. These tools can help you with various aspects of content creation and optimization, such as:

• Keyword research and analysis
• Content ideation and generation
• Content editing and rewriting
• Content formatting and structuring
• Content optimization and scoring
• Content analysis and insights

However, AI and content writing software are not meant to replace human writers. They are meant to augment and assist human writers by providing suggestions, recommendations, feedback, and data. You still need to use your own creativity, judgment, and expertise to create content that is original, relevant, engaging, and helpful for your audience.

8. SEO Automation

SEO automation is another technique that is trending. SEO automation is the process of using software or tools to automate repetitive or tedious tasks related to SEO, such as:

• Crawling and indexing
• Technical SEO audits
• Site speed optimization
• Link building
• Reporting and analytics

As explained in this other guide about Can SEO Be Automated, SEO automation can help you save time and resources, improve efficiency and accuracy, and enhance your SEO performance and results. However, SEO automation is not a magic bullet that can solve all your SEO problems. You still need to use your own skills, knowledge, and strategy to plan, execute, monitor, and improve your SEO campaigns.

Some of the tools that can help you with SEO automation include:

• Screaming Frog
• Google Search Console
• Google Analytics
• Ahrefs
• Moz
• Semrush
• SE Ranking
• SISTRIX
• Keyword Cupid

9. Changes to CTRs and SERP Positions

One of the SEO trends that will affect your ranking and traffic moving forward is the changes to click-through rates (CTRs) by search engine results page (SERP) positions. CTR is the percentage of users who click on your link after seeing it on a SERP. CTR is influenced by many factors, such as:

• Your SERP position
• Your title tag
• Your meta description
• Your URL
• Your rich snippets or search features

Traditionally, the higher your SERP position, the higher your CTR. However, this may not be the case in 2024 and beyond. According to a study by WordStream, the average CTR for position 1 on Google has dropped from 31% in 2015 to 15% in 2021. This means that ranking first on Google does not guarantee a high CTR anymore.

One of the reasons for this decline is the increased presence of more search features on Google SERPs, such as featured snippets, knowledge panels, People Also Ask boxes, video carousels, and more.

These features can provide users with quick answers or information without having to click on any link. This means that you need to optimize your content for these features to increase your visibility and CTR.

Another reason for the decline in CTR is the increased competition and diversity of SERPs. Google is constantly experimenting with different types of results and formats to provide the best possible experience for users. This means that you need to monitor your SERP performance and analyze your competitors’ strategies to stay ahead of the game.

For example, Google is also experimenting with a new Search Generative Experience (SGE) which will provide AI-generated answers to queries directly in the SERPs. This feature takes up the entire screen real estate above the fold on desktop and mobile devices. As a result, the organic listings (i.e., the 10 blue links) have been pushed even further down, making the ranking position 1 not really the top ranking position anymore.

10. Adding Video Content for SEO

Video content is another technique that is in trend for 2023. Video content is one of the most engaging and popular forms of content on the web. According to a study published in the Ericsson Mobility Report, video will account for 76% of all internet traffic by 2025. This means that you need to create and optimize video content to reach and attract more users.

Video content can help you:

• Increase user engagement and retention.
• Boost brand awareness and trust.
• Showcase your products or services.
• Explain complex topics or concepts.
• Provide entertainment or education.

To optimize your video content for SEO, you need to:

• Conduct keyword research and analysis for video topics just like you would for written content.
• Create high-quality, relevant, and informative videos targeting those SEO topics.
• Use catchy titles, descriptions, and thumbnails to increase CTRs.
• Add captions and transcripts for accessibility.
• Use schema markup and video sitemaps.
• Embed videos on your website or relevant blog posts.
• Promote videos on social media and other platforms to gain more attention.

11. Updating Old Pages

Updating old pages is another SEO technique that is in trend. Updating old pages is the process of revising and improving your existing content to make it more relevant, accurate, fresh, and comprehensive.

Updating old pages can help you:

• Boost your organic traffic and rankings.
• Improve your user experience and satisfaction.
• Increase your authority and trustworthiness.
• Reduce your bounce rate and increase your dwell time.
• Give you new opportunities to create internal links for SEO.

To update your old pages for SEO, you need to:

• Identify pages that need updating based on performance, relevance, accuracy, freshness, etc.
• Conduct keyword research and analysis to find new or updated keywords for the content.
• Rewrite or add new content to cover all aspects of your topic and provide clear answers and solutions for users.
• Optimize your title tags, meta descriptions, headings, images, links, etc.
• Use schema markup and structured data to enhance your SERP appearance when appropriate.
• Republish or promote your updated pages on your website and/or social media and other platforms.

12. Product Page SEO

If you are an e-commerce business, one of the trending SEO techniques you need to focus on is product page SEO. Product page SEO is the process of optimizing your product pages to rank high on Google and drive more traffic and conversions. Product page SEO is different from other types of SEO because it requires a more specific and detailed approach to attract organic traffic and make sales.

Some of the best practices for product page SEO include:

• Conducting keyword research and analysis for each product category and subcategory.
• Creating unique, descriptive, and persuasive product titles and descriptions.
• Using high-quality, relevant, and optimized product images and videos.
• Adding product reviews, ratings, testimonials, and social proof.
• Providing clear and accurate product information, such as price, availability, shipping, returns, warranty, etc.
• Adding schema markup and rich snippets to enhance your SERP appearance.
• Implementing internal linking and cross-selling strategies to increase user engagement and retention.

13. SEO Competitor Analysis

Another SEO technique that is in trend for 2023 is SEO competitor analysis. SEO competitor analysis is the process of identifying, analyzing, and learning from your competitors’ SEO strategies and tactics.

SEO competitor analysis can help you:

• Discover new keywords and content ideas.
• Identify gaps and opportunities in your SEO strategy.
• Benchmark your SEO performance and progress.
• Learn from your competitors’ strengths and weaknesses.
• Gain insights into your target audience’s behavior and preferences.

Some of the tools that can help you with SEO competitor analysis include:

• Ahrefs
• Moz
• Semrush
• SpyFu
• SimilarWeb
• SE Ranking

14. Image SEO

Image SEO is another technique that is trending. Image SEO is the process of optimizing your images to rank high on Google Images and drive more traffic to your website.

Image SEO is important because images can:

• Make your content more appealing and scannable.
• Provide additional information and context for users and search engines.
• Increase user engagement and retention.
• Showcase your products or services.
• Improve on-page SEO signals with optimized image data.

To optimize your images for SEO, you need to:

• Use high-quality, relevant, and original images for each page.
• Compress and resize images to reduce file size and loading time.
• Use descriptive file names and alt text for images that include your target SEO keywords.
• Use captions and titles for images.
• Use schema markup and structured data for images when appropriate.
• Use image sitemaps or robots.txt to help search engines find your images if they are not embedded on a web page.

15. Voice Search Optimization

Voice search optimization is another technique that is still in trend. Voice search optimization is the process of optimizing your content to rank high on voice-based queries from devices such as smartphones, smart speakers, or voice assistants.

Voice search optimization is important because voice search is:

• Growing rapidly due to the popularity of devices like Google Home, Apple HomeKit, and Amazon Alexa.
• More convenient and natural than typing queries on keyboards or screens.
• More conversational and long-tail than text-based queries.
• More likely to have local or mobile intent.

To optimize your content for voice search, you need to:

• Conduct keyword research and analysis for voice-based queries.
• Create content that answers common questions or provides solutions for users.
• Use natural language and conversational tone to match how users speak.
• Use schema markup and structured data to provide more information and context for users and search engines.
• Optimize your website for mobile and local SEO.

Summary for Which SEO Techniques Are In Trend

SEO is a constantly changing and evolving field that requires marketers to adapt and innovate. In 2023 and 2024, we expect to see some new trends and challenges that will shape the SEO landscape. By following these SEO techniques that are in trend right now, you can stay ahead of the curve and achieve your online goals.

The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.