SEO Chatter Featured On You Can Be Found – SEO Chatter-SEO

This week, SEO Chatter was featured in an expert roundup by You Can Be Found, a digital marketing agency and Google Certified Partner.

The question for this roundup post was, “What are your top three tips for digital marketers that need to effectively adapt to the introduction of Google Analytics 4 (GA4)?”

You can read the full article here: How To Adapt To Google Analytics 4 (GA4) – 14 Digital Marketers Share Their Tips

As I mentioned in the article, you can do three things to adapt to GA4:

• Focus on engagement rate, not bounce rate. The engagement rate metric has replaced the bounce rate metric in most GA4 reports.
• Configure events and track goals. GA4 uses an event-based reporting model that logs every user interaction on your site as an event such as initial page loads, scroll depth, video views, and link clicks. 
• Integrate GA4 with Google Search Console (GSC). This allows you to analyze how your organic search campaigns affect your site on Google directly from the GA4 dashboard. 

To gain more insights into those G4 tips, check out the full article. Inside, you’ll also find advice from other SEO experts and digital marketers that can help you get the most out of the new GA4 tool.