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How to Optimize Header Tags for SEO (10 Best Practices)-SEO


This search engine optimization (SEO) guide explains how to optimize header tags for SEO.

Below, you’ll find a list of the top header tag optimization tips you can use to improve the rankings and traffic for your website based on HTML heading tag best practices in digital marketing.

There’s also a section with additional resources that explain more about the fundamentals of header tags in HTML to help you create a better search engine optimization strategy.

Delivering the Best SEO Tips…

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1. Use Proper Header Tag Structure

The first way to optimize header tags for SEO is by using proper structure in your header tags. Proper HTML structure improves crawlability, indexing, and rankings.

Use the H1 tag for the page title that sums up the general topic of the content. Use H2 tags to define the subtopics to split your content into chapters. H3 tags should be located under the associated H2 tag to diver deeper into the subsections of the information. H4s go under H3s for even more detailed explanations, and H5s go under H6s.

Avoid using header tags as a way to format text, such as bolding it or making the font size bigger. Using HTML headings outside their intended function will confuse both readers and search engine crawlers.

2. Always Use An H1 Tag

Another best practice for header tag optimization is through good use of the H1 tag. This is the most important header for readers and search engines like Google, Yahoo, and Bing.

You should always use an H1 heading on the page because it carries the most weight for SEO. Also, there should only be one H1 tag in the document structure. Having more than one H1 heading can confuse search engine crawlers as to what the main topic is for SEO. Additionally, the H1 heading should contain your primary keyword because it carries the most weight for SEO.

Keep in mind: a tag is not the same as an <H1> tag. The title tag contains the metadata information for the page title that appears in the search engine results pages (SERPs) for the website listing. The H1 tag is seen on the page by the user reading the content.</p> <p><span id="ezoic-pub-ad-placeholder-188" data-inserter-version="2"/><span class="ezoic-ad ezoic-at-0 banner-1 banner-1188 adtester-container adtester-container-188" data-ez-name="seochatter_com-banner-1"><span id="div-gpt-ad-seochatter_com-banner-1-0" ezaw="580" ezah="400" style="position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto!important;margin-right:auto!important;min-height:400px;min-width:580px" class="ezoic-ad"/></span></p> <h3 class="wp-block-heading">3. Put Your Primary Keyword In The First Subheader Tag<span class="ez-toc-section-end"/></h3> <p>Your H1 acts as the main heading for search engine crawlers, while H2 tags are used to define the subtopics for the page. A good strategy for on-page SEO is to place your primary keyword in the first H2 subheader on the page. This confirms the topical relevance of the keyword to help improve search engine rankings.</p> <p><span id="ezoic-pub-ad-placeholder-681" class="ezoic-adpicker-ad"/></p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="4_Include_An_H2_Tag_For_Every_Keyword"/>4. Include An H2 Tag For Every Keyword<span class="ez-toc-section-end"/></h3> <p><span class="ezoic-autoinsert-video ezoic-mid_content"/></p> <p>Including an H2 tag for every target keyword on your page is a good way to optimize header tags for search engines for improved on-page SEO. For example, if you’re targeting three keywords, then you should have three H2 subheadings with each keyword inserted into one of the H2 tags to help describe that section of the content.</p> <p><span id="ezoic-pub-ad-placeholder-194" data-inserter-version="2"/><span class="ezoic-ad ezoic-at-0 large-leaderboard-2 large-leaderboard-2194 adtester-container adtester-container-194" data-ez-name="seochatter_com-large-leaderboard-2"><span id="div-gpt-ad-seochatter_com-large-leaderboard-2-0" ezaw="300" ezah="250" style="position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:300px" class="ezoic-ad"/></span></p> <p>This optimization strategy provides search engines with the primary and secondary keywords you want the content to rank for in the SERPs. It also helps search engine crawlers understand the content of each section of the article and categorize it correctly in the index.</p> <p><span id="ezoic-pub-ad-placeholder-642" data-inserter-version="2"/></p> <p>Optimizing the H2 tags for SEO keywords is an easy way to give the indexing and ranking algorithms the proper signals they need to confidently recommend your content for the relevant subtopics in the SERPs.</p> <p><span id="ezoic-pub-ad-placeholder-666" data-inserter-version="2"/><span class="ezoic-ad ezoic-at-0 leader-1 leader-1666 adtester-container adtester-container-666" data-ez-name="seochatter_com-leader-1"><span id="div-gpt-ad-seochatter_com-leader-1-0" ezaw="300" ezah="250" style="position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:300px" class="ezoic-ad"/></span></p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="5_Optimize_H3_Tags_For_Keyword_Variations"/>5. Optimize H3 Tags For Keyword Variations<span class="ez-toc-section-end"/></h3> <p>If you want to optimize your header tags for better SEO, you should also focus on your H3 tags. These HTML subheadings should contain keyword variations, synonyms, and semantically-related words to help boost the topical relevancy without over-0ptimizing for your target keywords.</p> <p><span class="ezoic-autoinsert-video ezoic-long_content"/><span id="ezoic-pub-ad-placeholder-672" data-inserter-version="2"/><span class="ezoic-ad ezoic-at-0 leader-3 leader-3672 adtester-container adtester-container-672" data-ez-name="seochatter_com-leader-3"><span id="div-gpt-ad-seochatter_com-leader-3-0" ezaw="728" ezah="90" style="position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto!important;margin-right:auto!important;min-height:90px;min-width:728px" class="ezoic-ad"/></span></p> <p>Using different keyword variations like this will also help to bring in more relevant traffic from long-tail keyword searches in Google, Yahoo, and Bing.</p> <p><span id="ezoic-pub-ad-placeholder-676" data-inserter-version="2"/></p> <p><iframe data-ezsrc="https://mangools.com/affil-banners/kwfinder-ad.html?title=default&theme=default&size=336x280#a5ff33113feebf856580bd8cc" width="336" height="280" style="border:0;text-align:center;border:1px solid #e3e3e3" class="ezlazyload"></iframe></p> <p>The examples below will help you better understand this H3 optimization strategy.</p> <p><span id="ezoic-pub-ad-placeholder-185" data-inserter-version="2" data-ezadblocked="true"/></p> <p>Suppose you’re targeting the keyword phrase, “Rhinoplasty Surgery Costs”. A good H2 and H3 header structure would be as follows because the H3s include keyword variations, synonyms, and semantically related words.</p> <p><span id="ezoic-pub-ad-placeholder-684" class="ezoic-adpicker-ad"/><span class="ezoic-ad ezoic-at-0 large-mobile-banner-1 large-mobile-banner-1684 adtester-container adtester-container-684" data-ez-name="seochatter_com-large-mobile-banner-1"><span id="div-gpt-ad-seochatter_com-large-mobile-banner-1-0" ezaw="336" ezah="280" style="position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto!important;margin-right:auto!important;min-height:90px;min-width:728px" class="ezoic-ad"/></span><span class="ezoic-autoinsert-video ezoic-longer_content"/></p> <pre class="wp-block-code"><code><h2>Rhinoplasty Surgery Costs</h2> <h3>Average Nose Job Cost</h3> (Synonym) <h3>Anesthesia Fees</h3> (Semantically-Related) <h3>Surgical Facility Costs</h3> (Semantically-Related) <h3>Post-Surgery Bills</h3> (Semantically-Related) <h3>Nose Job Medication Prices</h3> (Semantically-Related) <h3>Rhinoplasty Plastic Surgery Pricing Table</h3> (Keyword Variation) </code></pre> <p>A bad example of using H3s for SEO that would be over-optimized and considered keyword-stuffing can be seen in this example:</p> <p><span id="ezoic-pub-ad-placeholder-643" data-inserter-version="2"/><span class="ezoic-ad ezoic-at-0 portrait-1 portrait-1643 adtester-container adtester-container-643" data-ez-name="seochatter_com-portrait-1"><span id="div-gpt-ad-seochatter_com-portrait-1-0" ezaw="250" ezah="250" style="position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto!important;margin-right:auto!important;min-height:90px;min-width:728px" class="ezoic-ad"/></span></p> <pre class="wp-block-code"><code><h2>Rhinoplasty Surgery Costs</h2> <h3>Average Rhinoplasty Surgery Costs</h3> <h3>Anesthesia Cost for Rhinoplasty Surgery</h3> <h3>Rhinoplasty Surgery Facility Costs</h3> <h3>Post-Surgery Rhinoplasty Surgery Costs</h3> <h3>Rhinoplasty Surgery Costs for Medication</h3> <h3>Rhinoplasty Surgery Costs Table</h3></code></pre> <h3 class="wp-block-heading">6. Don’t Worry About H4 To H6 Tags</h3> <p>Next up on this list of header tag optimization tips is to largely ignore H4 to H6 tags when writing SEO content. These HTML headings don’t affect SEO in any meaningful way.</p> <p>If including an H4 to H6 tag will help your content be more understandable, then you can definitely include them for improved user experience. However, including keywords or other SEO techniques in these subheadings won’t result in higher search engine rankings for the page.</p> <p><span class="ezoic-autoinsert-video ezoic-longest_content"/><span id="ezoic-pub-ad-placeholder-667" data-inserter-version="2"/></p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="7_Front-Load_Your_SEO_Keywords"/>7. Front-Load Your SEO Keywords<span class="ez-toc-section-end"/></h3> <p>Front-loading your SEO keywords in the header tags is another top way to optimize content for SEO.</p> <p><span id="ezoic-pub-ad-placeholder-685" class="ezoic-adpicker-ad"/><span class="ezoic-ad ezoic-at-0 mobile-leaderboard-2 mobile-leaderboard-2685 adtester-container adtester-container-685" data-ez-name="seochatter_com-mobile-leaderboard-2"><span id="div-gpt-ad-seochatter_com-mobile-leaderboard-2-0" ezaw="336" ezah="280" style="position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto!important;margin-right:auto!important;min-height:90px;min-width:728px" class="ezoic-ad"/></span></p> <p>HTML headings are one of the first elements search engine crawlers analyze when categorizing your content for indexing in the SERPs. And this basic SEO strategy will help boost your web page’s ranking in the SERPS; giving it a better chance of being seen by users.</p> <p><span id="ezoic-pub-ad-placeholder-600" data-inserter-version="2"/><span class="ezoic-ad ezoic-at-0 narrow-sky-2 narrow-sky-2600 adtester-container adtester-container-600" data-ez-name="seochatter_com-narrow-sky-2"><span id="div-gpt-ad-seochatter_com-narrow-sky-2-0" ezaw="300" ezah="250" style="position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:300px" class="ezoic-ad"/></span></p> <p>Therefore, each of your headings should have the target keyword placed as close as possible to the start of the tag when writing SEO content.</p> <p><span id="ezoic-pub-ad-placeholder-673" data-inserter-version="2"/></p> <h3 class="wp-block-heading">8. Keep Header Tags Between 60-70 Characters<span class="ez-toc-section-end"/></h3> <p>Another header tag best practice is to limit the characters in your headers. H1 tags should have 70 characters or less, while H2 tags and H3 tags should contain 60 or fewer.</p> <p><span id="ezoic-pub-ad-placeholder-686" class="ezoic-adpicker-ad"/></p> <p>This optimization strategy keeps your HTML headings short and concise, which makes them easier for both readers and search engines to understand. Also, overloading headers with too much text can dilute the SEO power of the heading for your target keywords.</p> <p><span id="ezoic-pub-ad-placeholder-668" data-inserter-version="2"/><span class="ezoic-ad ezoic-at-0 large-mobile-banner-2 large-mobile-banner-2668 adtester-container adtester-container-668" data-ez-name="seochatter_com-large-mobile-banner-2"><span id="div-gpt-ad-seochatter_com-large-mobile-banner-2-0" ezaw="300" ezah="250" style="position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:300px" class="ezoic-ad"/></span></p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="9_Optimize_For_Featured_Snippets"/>9. Optimize For Featured Snippets<span class="ez-toc-section-end"/></h3> <p>If you target Featured Snippets with your page headings, then your header tags will be better optimized for SEO. This highly coveted spot at the top of the search results is won by properly formatting your headers to suit the correct format for Google, Yahoo, and Bing.</p> <p><span id="ezoic-pub-ad-placeholder-687" class="ezoic-adpicker-ad"/></p> <p>A great way to optimize for Featured Snippets is to make the first H2 heading on the page match the primary search query a user types into Google to find information. A keyword research tool like Semrush, KWFinder, or SE Ranking can give you this data.</p> <p><span id="ezoic-pub-ad-placeholder-628" data-inserter-version="2"/><span class="ezoic-ad ezoic-at-0 leader-2 leader-2628 adtester-container adtester-container-628" data-ez-name="seochatter_com-leader-2"><span id="div-gpt-ad-seochatter_com-leader-2-0" ezaw="336" ezah="280" style="position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto!important;margin-right:auto!important;min-height:90px;min-width:728px" class="ezoic-ad"/></span></p> <p>Next, you want to answer that query directly below the H2 header in the format that search engines like Google are rewarding for the current Featured Snippet. It may be a short paragraph, list, table, or video.</p> <p><span id="ezoic-pub-ad-placeholder-108" data-inserter-version="2"/><span class="ezoic-ad ezoic-at-0 netboard-1 netboard-1108 adtester-container adtester-container-108" data-ez-name="seochatter_com-netboard-1"><span id="div-gpt-ad-seochatter_com-netboard-1-0" ezaw="300" ezah="250" style="position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:300px" class="ezoic-ad"/></span></p> <p>If the Featured Snippet is a short paragraph, then answer the query succinctly between 45 to 50 words. For tables and videos, create something similar to the ranking snippet.</p> <p><span id="ezoic-pub-ad-placeholder-688" class="ezoic-adpicker-ad"/></p> <p>For lists, you’ll need to add between 5 to 10 H3 tags with subtopics that support the H2 heading above it. Look at how this section of the guide is laid out (Benefits of Header Tags In SEO) to see an example of this practice in action.</p> <p><span id="ezoic-pub-ad-placeholder-109" data-inserter-version="2"/><span class="ezoic-ad ezoic-at-0 leader-4 leader-4109 adtester-container adtester-container-109" data-ez-name="seochatter_com-leader-4"><span id="div-gpt-ad-seochatter_com-leader-4-0" ezaw="300" ezah="250" style="position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:300px" class="ezoic-ad"/></span></p> <h3 class="wp-block-heading">10. Add Keyword-Optimized Images To Header Tags<span class="ez-toc-section-end"/></h3> <p>A final way to optimize header tags for search engine optimization is to add keyword-optimized images next to the headings that contain your primary and secondary keywords.</p> <p><span id="ezoic-pub-ad-placeholder-689" class="ezoic-adpicker-ad"/></p> <p>A simple SEO strategy is to include keywords in a way that is descriptive and relevant to the subheading in the image filenames, ALT text, and metadata. Use one keyword per image. Repeating keywords in multiple images doesn’t provide much added SEO benefit and can be considered keyword stuffing, which may get your web page penalized by the ranking algorithms.</p> <p><span id="ezoic-pub-ad-placeholder-669" data-inserter-version="2"/><span class="ezoic-ad ezoic-at-0 mobile-leaderboard-1 mobile-leaderboard-1669 adtester-container adtester-container-669" data-ez-name="seochatter_com-mobile-leaderboard-1"><span id="div-gpt-ad-seochatter_com-mobile-leaderboard-1-0" ezaw="300" ezah="250" style="position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:300px" class="ezoic-ad"/></span></p> <p>Place your keyword-optimized image either directly above or below the associated H2 or H3 subheading. Doing this will help confirm the relevancy of the target keyword and improve the chances that Google, Yahoo, or Bing will display that image next to the web page listing for relevant queries in the SERPs.</p> <p><span id="ezoic-pub-ad-placeholder-690" class="ezoic-adpicker-ad"/></p> <p>Images should also be properly compressed and formatted, ideally in PNG, JPEG, or WebP formats. Doing so will ensure that they load quickly, which is preferred by both users and search engine crawlers.</p> <p><span id="ezoic-pub-ad-placeholder-112" data-inserter-version="2"/><span class="ezoic-ad ezoic-at-0 narrow-sky-1 narrow-sky-1112 adtester-container adtester-container-112" data-ez-name="seochatter_com-narrow-sky-1"><span id="div-gpt-ad-seochatter_com-narrow-sky-1-0" ezaw="300" ezah="250" style="position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:300px" class="ezoic-ad"/></span></p> <h2 class="wp-block-heading">Learn More About Header Tags<span class="ez-toc-section-end"/></h2> <p>The links below explain more about header tags and how to use them correctly for better search engine optimization. Use these resources to expand your knowledge on the subject.</p> <p><span id="ezoic-pub-ad-placeholder-670" data-inserter-version="2"/></p> <h2 class="wp-block-heading">Optimize Header Tags In SEO Best Practices Summary<span class="ez-toc-section-end"/></h2> <p>I hope you enjoyed this guide explaining how to optimize header tags for SEO.</p> <p><span id="ezoic-pub-ad-placeholder-674" data-inserter-version="2"/><span class="ezoic-ad ezoic-at-0 netboard-2 netboard-2674 adtester-container adtester-container-674" data-ez-name="seochatter_com-netboard-2"><span id="div-gpt-ad-seochatter_com-netboard-2-0" ezaw="300" ezah="250" style="position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:300px" class="ezoic-ad"/></span></p> <p>As you discovered, there are many header tag optimization tips you can follow to improve your website’s search engine optimization, with the top heading tag best practices including using proper HTML structure, using an H2 tag for each target keyword, front-loading your SEO keyword phrases, keeping the text short, optimizing header tags for Featured Snippets. Following these guidelines can help improve your overall SEO strategy for higher rankings and traffic.</p> <p><span id="ezoic-pub-ad-placeholder-617" data-inserter-version="2" data-ezadblocked="true"/></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope="" itemprop="author"> <div class="saboxplugin-tab"> <div class="saboxplugin-gravatar"><img alt="admin" src="https://seochatter.com/ezoimgfmt/secure.gravatar.com/avatar/e4432a9880a9ea12ac2723088efff304?s=200&d=mm&r=g 2x" class="ezlazyload avatar avatar-100 photo" height="100" width="100" itemprop="image" loading="lazy" decoding="async" ezimgfmt="rs rscb1 src ng ngcb1 srcset" data-ezsrc="https://seochatter.com/ezoimgfmt/secure.gravatar.com/avatar/e4432a9880a9ea12ac2723088efff304?s=100&d=mm&r=g"/></div> </div> </div> </div> <p><br /> #Optimize #Header #Tags #SEO #Practices</p> <div class="post-bottom-meta post-bottom-tags post-tags-modern"><div class="post-bottom-meta-title"><span class="tie-icon-tags" 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Seo","url":"https:\/\/mycyberbase.com\/seo-2\/how-to-optimize-header-tags-for-seo-10-best-practices-seo\/","description":"This search engine optimization (SEO) guide explains how to optimize header tags for SEO.Below, you\u2019ll find a list of the top header tag optimization tips you can use to improve the rankings and traff","copyrightYear":"2023","articleSection":"google optimize,google ranking,google seo,search engine marketing,SEO,seo services,what is seo","articleBody":" \r\nThis search engine optimization (SEO) guide explains how to optimize header tags for SEO.Below, you\u2019ll find a list of the top header tag optimization tips you can use to improve the rankings and traffic for your website based on HTML heading tag best practices in digital marketing.There\u2019s also a section with additional resources that explain more about the fundamentals of header tags in HTML to help you create a better search engine optimization strategy.Delivering the Best SEO Tips...Please enable JavaScript1. Use Proper Header Tag StructureThe first way to optimize header tags for SEO is by using proper structure in your header tags. Proper HTML structure improves crawlability, indexing, and rankings.Use the H1 tag for the page title that sums up the general topic of the content. Use H2 tags to define the subtopics to split your content into chapters. H3 tags should be located under the associated H2 tag to diver deeper into the subsections of the information. H4s go under H3s for even more detailed explanations, and H5s go under H6s.Avoid using header tags as a way to format text, such as bolding it or making the font size bigger. Using HTML headings outside their intended function will confuse both readers and search engine crawlers.2. Always Use An H1 TagAnother best practice for header tag optimization is through good use of the H1 tag. This is the most important header for readers and search engines like Google, Yahoo, and Bing.You should always use an H1 heading on the page because it carries the most weight for SEO. Also, there should only be one H1 tag in the document structure. Having more than one H1 heading can confuse search engine crawlers as to what the main topic is for SEO. Additionally, the H1 heading should contain your primary keyword because it carries the most weight for SEO.Keep in mind: a tag is not the same as an tag. The title tag contains the metadata information for the page title that appears in the search engine results pages (SERPs) for the website listing. The H1 tag is seen on the page by the user reading the content.3. Put Your Primary Keyword In The First Subheader TagYour H1 acts as the main heading for search engine crawlers, while H2 tags are used to define the subtopics for the page. A good strategy for on-page SEO is to place your primary keyword in the first H2 subheader on the page. This confirms the topical relevance of the keyword to help improve search engine rankings.4. Include An H2 Tag For Every KeywordIncluding an H2 tag for every target keyword on your page is a good way to optimize header tags for search engines for improved on-page SEO. For example, if you\u2019re targeting three keywords, then you should have three H2 subheadings with each keyword inserted into one of the H2 tags to help describe that section of the content.This optimization strategy provides search engines with the primary and secondary keywords you want the content to rank for in the SERPs. It also helps search engine crawlers understand the content of each section of the article and categorize it correctly in the index.Optimizing the H2 tags for SEO keywords is an easy way to give the indexing and ranking algorithms the proper signals they need to confidently recommend your content for the relevant subtopics in the SERPs.5. Optimize H3 Tags For Keyword VariationsIf you want to optimize your header tags for better SEO, you should also focus on your H3 tags. These HTML subheadings should contain keyword variations, synonyms, and semantically-related words to help boost the topical relevancy without over-0ptimizing for your target keywords.Using different keyword variations like this will also help to bring in more relevant traffic from long-tail keyword searches in Google, Yahoo, and Bing.The examples below will help you better understand this H3 optimization strategy.Suppose you\u2019re targeting the keyword phrase, \u201cRhinoplasty Surgery Costs\u201d. A good H2 and H3 header structure would be as follows because the H3s include keyword variations, synonyms, and semantically related words.Rhinoplasty Surgery Costs\n Average Nose Job Cost (Synonym)\n Anesthesia Fees (Semantically-Related)\n Surgical Facility Costs (Semantically-Related)\n Post-Surgery Bills (Semantically-Related)\n Nose Job Medication Prices (Semantically-Related)\n Rhinoplasty Plastic Surgery Pricing Table (Keyword Variation)\nA bad example of using H3s for SEO that would be over-optimized and considered keyword-stuffing can be seen in this example:Rhinoplasty Surgery Costs\n Average Rhinoplasty Surgery Costs\n Anesthesia Cost for Rhinoplasty Surgery\n Rhinoplasty Surgery Facility Costs\n Post-Surgery Rhinoplasty Surgery Costs\n Rhinoplasty Surgery Costs for Medication\n Rhinoplasty Surgery Costs Table6. Don\u2019t Worry About H4 To H6 TagsNext up on this list of header tag optimization tips is to largely ignore H4 to H6 tags when writing SEO content. These HTML headings don\u2019t affect SEO in any meaningful way.If including an H4 to H6 tag will help your content be more understandable, then you can definitely include them for improved user experience. However, including keywords or other SEO techniques in these subheadings won\u2019t result in higher search engine rankings for the page.7. Front-Load Your SEO KeywordsFront-loading your SEO keywords in the header tags is another top way to optimize content for SEO.HTML headings are one of the first elements search engine crawlers analyze when categorizing your content for indexing in the SERPs. And this basic SEO strategy will help boost your web page\u2019s ranking in the SERPS; giving it a better chance of being seen by users.Therefore, each of your headings should have the target keyword placed as close as possible to the start of the tag when writing SEO content.8. Keep Header Tags Between 60-70 CharactersAnother header tag best practice is to limit the characters in your headers. H1 tags should have 70 characters or less, while H2 tags and H3 tags should contain 60 or fewer.This optimization strategy keeps your HTML headings short and concise, which makes them easier for both readers and search engines to understand. Also, overloading headers with too much text can dilute the SEO power of the heading for your target keywords.9. Optimize For Featured SnippetsIf you target Featured Snippets with your page headings, then your header tags will be better optimized for SEO. This highly coveted spot at the top of the search results is won by properly formatting your headers to suit the correct format for Google, Yahoo, and Bing.A great way to optimize for Featured Snippets is to make the first H2 heading on the page match the primary search query a user types into Google to find information. A keyword research tool like Semrush, KWFinder, or SE Ranking can give you this data.Next, you want to answer that query directly below the H2 header in the format that search engines like Google are rewarding for the current Featured Snippet. It may be a short paragraph, list, table, or video.If the Featured Snippet is a short paragraph, then answer the query succinctly between 45 to 50 words. For tables and videos, create something similar to the ranking snippet.For lists, you\u2019ll need to add between 5 to 10 H3 tags with subtopics that support the H2 heading above it. Look at how this section of the guide is laid out (Benefits of Header Tags In SEO) to see an example of this practice in action.10. Add Keyword-Optimized Images To Header TagsA final way to optimize header tags for search engine optimization is to add keyword-optimized images next to the headings that contain your primary and secondary keywords.A simple SEO strategy is to include keywords in a way that is descriptive and relevant to the subheading in the image filenames, ALT text, and metadata. Use one keyword per image. Repeating keywords in multiple images doesn\u2019t provide much added SEO benefit and can be considered keyword stuffing, which may get your web page penalized by the ranking algorithms.Place your keyword-optimized image either directly above or below the associated H2 or H3 subheading. Doing this will help confirm the relevancy of the target keyword and improve the chances that Google, Yahoo, or Bing will display that image next to the web page listing for relevant queries in the SERPs.Images should also be properly compressed and formatted, ideally in PNG, JPEG, or WebP formats. Doing so will ensure that they load quickly, which is preferred by both users and search engine crawlers.Learn More About Header TagsThe links below explain more about header tags and how to use them correctly for better search engine optimization. Use these resources to expand your knowledge on the subject.Optimize Header Tags In SEO Best Practices SummaryI hope you enjoyed this guide explaining how to optimize header tags for SEO.As you discovered, there are many header tag optimization tips you can follow to improve your website\u2019s search engine optimization, with the top heading tag best practices including using proper HTML structure, using an H2 tag for each target keyword, front-loading your SEO keyword phrases, keeping the text short, optimizing header tags for Featured Snippets. Following these guidelines can help improve your overall SEO strategy for higher rankings and traffic.\r\n\r\n#Optimize #Header #Tags #SEO #Practices","publisher":{"@id":"#Publisher","@type":"Organization","name":"My Cyber Base || Billions of Free and paid data.","logo":{"@type":"ImageObject","url":"https:\/\/mycyberbase.com\/wp-content\/uploads\/2021\/07\/mcb-logo.png"}},"sourceOrganization":{"@id":"#Publisher"},"copyrightHolder":{"@id":"#Publisher"},"mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/mycyberbase.com\/seo-2\/how-to-optimize-header-tags-for-seo-10-best-practices-seo\/","breadcrumb":{"@id":"#Breadcrumb"}},"author":{"@type":"Person","name":"Hridoy Khan","url":"https:\/\/mycyberbase.com\/author\/hridoy\/"},"image":{"@type":"ImageObject","url":"https:\/\/mycyberbase.com\/wp-content\/uploads\/2023\/07\/How-to-Optimize-Header-Tags-for-SEO-10-Best-Practices-SEO.png","width":1200,"height":578}}</script> <div id="share-buttons-bottom" class="share-buttons 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src='https://secure.gravatar.com/avatar/dd426c5087f8a3a21014476220df6c04?s=180&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/dd426c5087f8a3a21014476220df6c04?s=360&d=mm&r=g 2x' class='avatar avatar-180 photo' height='180' width='180' loading='lazy' decoding='async'/> </a> </div><!-- .author-avatar /--> <div class="author-info"> <h3 class="author-name"><a href="https://mycyberbase.com/author/hridoy/">Hridoy Khan</a></h3> <div class="author-bio"> Md Hridoy Hossain, a dynamic learner from Bangladesh, initially studied Zoology and Fisheries, then delved into Computer Science, specializing in Database and Computer Programming at Bangladesh Technical Education Board (BTEB). 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href="https://mycyberbase.com/technology/after-the-nice-resignation-tech-companies-are-getting-determined/#comment-937"> <img alt='Photo of Harley Hines' src='https://secure.gravatar.com/avatar/324698407dd3af0d0f728bec12eda07b?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/324698407dd3af0d0f728bec12eda07b?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' loading='lazy' decoding='async'/> </a> </div> <div class="post-widget-body "> <a class="comment-author" href="https://mycyberbase.com/technology/after-the-nice-resignation-tech-companies-are-getting-determined/#comment-937"> Harley Hines </a> <p>I just like the helpful information you provide in your arti...</p> </div> </li> <li> <div class="post-widget-thumbnail" style="width:70px"> <a class="author-avatar" href="https://mycyberbase.com/uncategorized/apple-iphone-13-mini/#comment-935"> <img alt='Photo of poly pipe fusion fittings' src='https://secure.gravatar.com/avatar/dd07ad55649b156f7a56c21ab7b834c6?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/dd07ad55649b156f7a56c21ab7b834c6?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' loading='lazy' decoding='async'/> </a> </div> <div class="post-widget-body "> <a class="comment-author" href="https://mycyberbase.com/uncategorized/apple-iphone-13-mini/#comment-935"> poly pipe fusion fittings </a> <p>I really like reading through a post that can make men and w...</p> </div> </li> <li> <div class="post-widget-thumbnail" style="width:70px"> <a class="author-avatar" href="https://mycyberbase.com/technology/auger-aliassime-vs-medvedev-reside-movement-the-right-way-to-watch-us-open-semi-final-anywhere-mycyberbase/#comment-934"> <img alt='Photo of Semaj Rhodes' src='https://secure.gravatar.com/avatar/c8cbe01cd4d056daff2116b78c571a81?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/c8cbe01cd4d056daff2116b78c571a81?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' loading='lazy' decoding='async'/> </a> </div> <div class="post-widget-body "> <a class="comment-author" href="https://mycyberbase.com/technology/auger-aliassime-vs-medvedev-reside-movement-the-right-way-to-watch-us-open-semi-final-anywhere-mycyberbase/#comment-934"> Semaj Rhodes </a> <p>I just like the helpful information you provide in your arti...</p> </div> </li> <li> <div class="post-widget-thumbnail" style="width:70px"> <a class="author-avatar" href="https://mycyberbase.com/technology/find-out-how-to-store-extra-ethically-this-vacation-season/#comment-867"> <img alt='Photo of Bambu 4d' src='https://secure.gravatar.com/avatar/bfb06626a5a95c1c57f74c98330eb688?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/bfb06626a5a95c1c57f74c98330eb688?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' loading='lazy' decoding='async'/> </a> </div> <div class="post-widget-body "> <a class="comment-author" href="https://mycyberbase.com/technology/find-out-how-to-store-extra-ethically-this-vacation-season/#comment-867"> Bambu 4d </a> <p>Try to slowly read the articles on this website, don't just...</p> </div> </li> <li> <div class="post-widget-thumbnail" style="width:70px"> <a class="author-avatar" href="https://mycyberbase.com/technology/if-russia-invades-ukraine-tiktok-will-see-it-up-shut/#comment-862"> <img alt='Photo of Bambu 4d' src='https://secure.gravatar.com/avatar/8c38ca3c119493fc780ff2ce14c3a51c?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/8c38ca3c119493fc780ff2ce14c3a51c?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' loading='lazy' decoding='async'/> </a> </div> <div class="post-widget-body "> <a class="comment-author" href="https://mycyberbase.com/technology/if-russia-invades-ukraine-tiktok-will-see-it-up-shut/#comment-862"> Bambu 4d </a> <p>I carry on listening to the reports speak about getting free...</p> </div> </li> </ul> </div><!-- 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