How Google Would possibly Create Augmented Content material-Be told search engine optimization
Augmented Content material Pieces
This patent pertains to data presentation and content material augmentation. (When a patent from Google refers to content material in its identify, it incessantly approach the content material of commercials, slightly than the content material of internet pages.)
The Web supplies get admission to to all kinds of sources. For instance, video and audio recordsdata and internet pages for explicit topics or explicit information articles are out there over the Web. Get admission to to those sources items alternatives for different content material (e.g., commercials) to get integrated on Seek Effects Pages.
For instance, a webpage can come with slots wherein commercials seem. Those slots will also be outlined within the internet web page or for presentation with a internet web page, for instance, along side seek effects.
Content material Slots For Ads
This patent introduces us to how content material, together with commercials and seek effects, is shared on pages. Google in most cases refers to commercials in patents as “content material.” So the usage of “Content material” on a Google patent incessantly refers to paid seek, and a “content material slot” is one the place an commercial may well be proven. The patent tells us that:
Content material slots can get allotted to content material sponsors as a part of a reservation gadget or in an public sale. For instance, content material sponsors may give bids specifying quantities that the sponsors are respectively keen to pay for the presentation in their content material. In flip, an public sale can run, and the slots can get allotted to sponsors in accordance, amongst different issues, to their bids and the relevance of the backed content material to content material introduced on a web page webhosting the slot or a request that will get gained for the backed content material.
The content material can get equipped to a consumer’s software, equivalent to a non-public laptop (PC), a smartphone, a laptop personal computer, a pill laptop, or another consumer software. Several types of content material, equivalent to commercials and seek effects, can get comparable and introduced to a consumer concurrently.
Ads and Seek Effects Offered as Augmented Content material
One leading edge facet of the patent can get applied in a computer-implemented means for content material augmentation.
Further Options underneath this patent come with:
- Augmented content material is made through including reproduction from a seek end result access into the content material merchandise to create the augmented content material merchandise
- And augmented content material approach including parts to the content material merchandise from the quest end result access
- Deciding on parts from the crowd comprising ingenious textual content, an extension or the content material merchandise structure parts
- The extensions can use location extensions
- Augmenting can come with synthesizing web page hyperlinks for the content material merchandise together with figuring out a seek end result access
- Associating the content material merchandise in keeping with uniform useful resource locators (URLs) for the 2 and developing web page hyperlinks with of the URLs and titles inferred from the quest end result access
Augmenting the content material merchandise can come with substituting reproduction from a seek end result access for the content material contained in an artistic related to the content material merchandise. A seek gadget can make a selection the reproduction as a part of the id of the quest effects, and substituting can come with substituting the reproduction for the headline, textual content, vacation spot hyperlink, or different portion of the content material merchandise.
Augmenting contains synthesizing location extensions to suit the content material merchandise, together with matching the similar area or identical entity natural seek end result entries related to an entity with the content material merchandise, copying location data for a commodity, and together with the site data within the augmented content material merchandise.
Figuring out When A Content material Merchandise Will get Augmented
Figuring out, in keeping with standards, when the content material merchandise is to get augmented can come with:
- Figuring out when the content material merchandise and the quest end result access are similtaneously visual at the identical consumer interface and no longer extending the content material merchandise in keeping with the concurrent visibility
- Figuring out simultaneous visibility will also be discovered on a fold line related to a consumer interface to give the quest effects and the content material merchandise
- Figuring out fresh visibility can get in keeping with the site of the quest end result access
- Augmenting can happen simplest when the quest end result access isn’t at the first web page of the quest effects
Figuring out concurrent visibility can get in keeping with a consumer scroll job. Augmenting can come with changing content material merchandise parts with an identical parts from the quest end result access simplest when the primary standards are glad. The primary standards can get high quality or efficiency standards in keeping with a proposed augmentation. Augmenting can come with changing the content material merchandise to be in step with different content material displayed within the seek effects.
What Does Augmenting Content material Contain?
Augmenting comes to changing the content material merchandise to change the content material merchandise relative to different content material displayed as a part of the quest effects. Changing approach converting a content material merchandise structure. Various approach the usage of a content material merchandise structure. Offering approach offering the augmented content material merchandise along side seek effects and logging the augmented content material merchandise. The process can additional come with offering tips to content material sponsors in keeping with logged augmented content material pieces.
Generally, some other leading edge facet of the subject material described on this specification can get applied in laptop program merchandise that come with a pc program product tangibly embodied in a computer-readable garage software and comprising directions.
An leading edge facet of this patent can get utilized in techniques, equivalent to a content material control gadget comprising a content material id engine that evaluates phrases and words in a question gained through the content material control gadget. It identifies content material attentive to the request and an augmentation choice engine that determines when the content material merchandise is augmented.
It additionally features a content material merchandise augmentation engine that expands the content material merchandise in keeping with an access within the seek effects and a request handler that handles requests for content material gained through the content material control gadget. That comes to deciding on and offering content material responding to requests for content material and processors and reminiscence components, together with directions. The directions motive the processors to:
- Obtain a question
- Determine seek effects attentive to the query
- Determine a content material merchandise for presentation along side the quest effects
- Decide when the content material merchandise is to get augmented
- Settling on augmentation and after figuring out the quest effects
- Augmenting the content material merchandise in keeping with the quest end result developing an augmented content material merchandise
- Offering the augmented content material merchandise
Explicit implementations would possibly understand not one of the following benefits. Content material pieces (e.g., commercials) can get augmented in real-time, the usage of data from related seek effects entries. Augmented content material pieces can get extra thrilling and related to a consumer and building up related consumer interactions. Content material and consumer interface consistency can get progressed between commercials and seek effects.
Augmenting a content material merchandise the usage of seek effects content material
Inventors: Advay Mengle, Srdjan Petrovic, Shreyas Doshi, and Gautham Thambidorai
Assignee: Google LLC
US Patent: 11,138,210
Granted: October 5, 2021
Filed: November 26, 2019
Summary
Strategies, techniques, and equipment come with laptop methods encoded on a computer-readable garage medium, together with one way for offering the content material.
A question is gained.
Seek effects get known which are attentive to the question.
A content material merchandise will get positioned for presentation along side the quest effects.
It’s decided, in keeping with standards, when the content material merchandise is to get augmented.
When decided, the content material merchandise must get augmented, and after figuring out the quest effects, the content material merchandise will get augmented based totally no less than partly on an access within the seek end result.
An augmented content material merchandise will get created.
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