ASO: Monitor Google Play Rank for Your Cellular App #SEO_Guide

As the arena strikes in opposition to cell, it’s an increasing number of necessary to be to be had to doable customers at the medium they’re maximum the use of – their cell phones. In line with the Nielsen Smartphones file, cell customers spend a mean of over 30 hours per 30 days the use of greater than 26 other apps, and your app will have to be considered one of them.

What’s ASO?

ASO, App Retailer Optimization, is the similar of search engine optimization in cell app shops such because the Google Play retailer and the Apple App retailer. With over 1,300,000 apps to be had you will need to get your app to the highest of the hunt effects for related key phrases. 

The selection of apps in those shops doubled in 2014 and is best rising, giving customers extra choices than ever ahead of. By means of the top of 2014, the Google Play retailer introduced greater than 1.43 million apps, and the Apple App Retailer introduced greater than 1.2 million apps. The app class with essentially the most enlargement in 2014 was once industry apps, that means that individuals are the use of their cell phones for greater than gaming and get in touch with calls. The smartphone is the brand new window into the arena of the client, making it an important position to be. 

How are you able to Optimize your App?

ASO is slightly other to search engine optimization, as there are fewer imaginable spaces to optimize, on the other hand there may be room to assist doable customers to find your app. 

• Identify – The name of your app is necessary, now not best in telling folks what your app is ready, but in addition to tell the shop of ways highest to categorize and index it.  Ensure that the key phrase you set for your name is essentially the most related, and has prime seek quantity, our Key phrase Analysis Instrument permit you to to find sturdy key phrases.  The name may also be modified to focus on other key phrases, on the other hand converting it too frequently would possibly have a destructive impact and might be destructive in your branding. As soon as word-of-mouth spreads about your app, folks might be looking for the name they know.

• Key phrases – Use centered key phrases that you are expecting your doable consumers to seek for. It is very important observe competition, with a view to see which key phrases they’re the use of and due to this fact to find your consumers extra successfully. 
• Selection of Downloads – Even supposing you shouldn’t have keep watch over over the quantity of people that obtain your app, this can be a score issue to concentrate on.
• Scores and Critiques – Inspire customers to offer fair evaluations and rankings, and make sure you reply promptly to any destructive problems in each phrases and movements by way of solving the issue, if imaginable. You’ll be able to additionally inspire folks to fee and overview your app by means of periodic in-app reminders. 

Monitor ASO with Rank Ranger

By means of the use of Rank Ranger’s App Retailer Rank Tracker and the precise URL monitoring approach, you’ll appropriately monitor your personal app, in addition to competitor apps, for key phrases which are related in your audience. The usage of the Rank Tracker Dashboard file, you’ll be able to see Google Play ratings in your App URL, in addition to your competition’ URLs. The Dashboard additionally supplies wealthy choices together with Rank Trade filters, Key phrase Metrics, One way links and Touchdown Web page Metrics.  

Within the Rank Tracker Dashboard instance above we see that present rank for key phrase “video conferencing” is 1 for ooVoo, 4 for Tango and eight for the Rounds apps, akin to a handbook seek in Google Play at the identical date.  We are additionally in a position to look earlier rank, and day-to-day, weekly and per month rank trade for that key phrase, in conjunction with web page rank, PPC pageant, reasonable CPC and social percentage metrics for each and every Play retailer app.

Get started Your ASO Monitoring Marketing campaign

Observe those steps to create a brand new App Monitoring Marketing campaign in Rank Ranger:

1. Move to the house display screen, and within the most sensible proper nook click on Upload New Marketing campaign button.
2. Input your App URL.
3. Beneath Score Machine Rely make a choice Precise URL.

   

4. Choose the Google Play seek engine.

   

5. Input the key phrases you wish to have to trace. 

   

6. Transfer directly to the Web pages tab and in response to the Precise URL choices described above, input URLs for competing Apps, or when you’ve got similar Apps within the Google Play retailer, you’ll upload them right here as neatly. You’ll be able to additionally upload descriptive Tags to show on stories and/or for file and graph filtering. If any of the extra URLs have a favorable or destructive have an effect on to your emblem, you’ll make a choice color-highlighted emblem varieties for particular person URLs, offering an enhanced visible assist in monitoring stories. 

   

7. If you wish to percentage your App monitoring stories with a shopper in a branded internet interface, with a couple of clicks you’ll arrange a White Label Portal for this marketing campaign.

Tell us how Rank Ranger gear and stories are serving to you support your App retailer optimization.

About The Creator

Shiri brings her wisdom in affiliate marketing and social media, amongst different issues to the Rank Ranger workforce. She’s excited to be a Ranger and appears ahead to dressed in the ranger hat and getting her sheriff’s badge within the search engine optimization drive.