Hi guys today we are going to see how you can use the semrush tool let’s say you have a website and you want to improve its ranking on Google you can do that easily using semrush semrush is an alternate SEO tool that helps your website rank better and get
You organic traffic with semrush you can do keyword research content optimization analyze your competitors and much more sounds interesting right so we are going to see all of this one by one so let’s get started I’m Brian from object Runners and let’s see how you can use
Semrush now to get the semrush tool just click the link below this video now using this link we will give you a 14 day free trial instead of the usual 7 days so let’s click it and it will take you to this page take a look at all the plans available and
Select one based on your need I am going to select the Pro Plan so let’s click try for free here give a username and password and click create account now as you can see here we’re getting a 14 day free trial of semrush so you can try it for 14 days without paying
Upfront here enter your card details then click place order and your semrush account will be created so let’s click start using semrush okay now we are going to see the three main features of semrush that will help us increase the traffic from Google the first feature we are going to see is
Keyword research now keyword researches the process of finding the keywords that people are going to use on search engines like Google let’s say your blog is about helping people learn about Microsoft Excel and you want to know what people search for related to excel you can simply enter your main keyword
Here and get the complete list of keywords that are frequently searched by people in this way you can know the keywords which people search for later to your topic once you know this you can write content on your website which targets those exact keywords and have a
Better chance to rank for it so let’s see how you can do the keyword research using semrush okay now for example let’s say you have blog website and you want to create a blog on the best gaming laptops under 1500 now to search the keywords for this blog let’s go to the
Semrush dashboard and go to keyword magic tool here you need to enter the keyword for your blog I’m going to enter best gaming laptops and here you need to select the region that you want to Target I am going to select United States and click search
You can see all the keywords that people use related to the term that we give and here you can see how many people search for each of these keywords in a month now here we have KD which is keyword difficulty this column tells you how difficult it is to rank for a particular
Keyword to define the keywords which are easier to rank for you can use the filter option which is available here so to filter the keywords that are easier to rank for just click here and here you can select the difficulty that you want to Target I am going to enter 0 to 49
To show only the keywords in this category and click apply so now we have filtered the keywords based on difficulty and here you can see the volume and the trend for these keywords here now if you want to know more about a particular keyword you can just click on it
And here you can get more details like the global search volume the questions that people have related to this term and other related keywords to this one here you can also see the possible intent of the person who is searching for the keyword the intent can be transactional where
The user wants to complete an action like purchasing a product or navigational where the user just wants to navigate through a specific page or site or commercial where they just want to know about a particular product or brand or informational where they just want an answer for their questions
So this is how you can find the keywords related to any topic of your choice you can see the top 100 Google results for the main keyword you searched to view the search result just click here and it will take you to the page which is ranking on Google
By looking at a competitors page you can get an idea of what kind of posts you need to create now once you find the right keyword you can start creating content based on that keyword to learn more on how to write content you can watch this video okay
Now you know how to find the keywords that you want to rank for or related to your topic let’s say you have published a Blog and you want to find the keywords that your computers are ranking for but you are not you can do that by using the
Keyword Gap feature keyword Gap is the process of identifying the top keywords that your computer is ranking for but your site currently doesn’t once you find the keywords you can create content along those keywords so to use the keyword Gap tool let’s go back to the seminist dashboard and go to keyword Gap
Here enter your website’s link then here enter your competitors link so to get the link let’s open a new tab and search for your main keyword I am going to search for best gaming laptop under 1500. so this is the competitor’s blog which ranks first and if we scroll down this
Is the blog which ranks below so to copy this link just right click here copy the address let’s go back and paste it here next we need to enter the computer’s blogs link so let’s go back and I’m going to compare with this computer’s blog so just copy this link
So let’s go back and paste it here in the same way you can add three or more competitive websites to compare I am going with one computer for now next year you can select the region which you want to Target I am going to let it as United States and click compare
You can see that we have got the comparison results between our blog and the competitors blog now scroll down and go to untap so these are the keywords for which our domain has no rankings but the competitors do so you can create content with these keywords on your website
In the same way you can use the same feature to find the keyword gap for the entire domain now you know how to use keyword Gap to analyze the keywords with your competitors next let’s say you published a blog post based on these keywords now how can you
Track whether those keywords are ranking or not so for this simrush has a tool called position tracking so next let’s see how you can track your search ranking position in semrush position tracking lets you track your website’s daily ranking automatically for any keyword of your choice or your entire
Website and when there’s a change in position it’ll send you a report on your site’s current tracking every week in this way you don’t have to track your website’s ranking manually to track your position for any keyword let’s go back to the semrush dashboard go to position tracking here enter ufs domain name
I am going to enter my domain name and click setup tracking now if you want to track a specific URL or blog post you can just click here and select the URL option then enter your blogs URL as I am going to track my entire website let’s close this
Next here you need to select the location for which you want to track I’m going to select USA and click continue to keyword here you can manually enter the keywords that you want to track or you can import the keywords from here I am going to import my keywords so let’s click here
You can import the keywords from these options I am going to import from similar suggestions in this method simulation automatically import the keywords from the organic research here you can select the number of keywords that you want to add I am going to let it be as 10. and click import
Now sembrush will automatically add the keywords to your list so these are the keywords that are already ranking in the top 100 positions which means we can track the keywords that are ranking in Google so to track these keywords click keywords to campaign here make sure this option is enabled to
Receive your website’s ranking updates every week via email then click Start tracking so summation start tracking your site’s position on Google for the keywords which you have set and here you can see the position of tracking details now go to overview scroll down and you can see the list of
Keywords that you are tracking and here you can see the keyword position and differences now to see how this keyword appears in acrp that is search engine results page just click here and you can see that our site transfers for this keyword okay now close this tab next let’s check for this keyword
And here you can see that we rank second for this keyword okay now if any of your keywords ranking changes we’ll get the email report about it so now if we go to our inbox you can see that we have got an email from semrish position tracking let’s open it foreign
Has improved four positions for this keyword this way you can keep track of your sales position for the keywords you want so this is how you can get position tracking for your site next let’s see the second major feature which is comparative research competitive research helps you discover the
Competitors traffic sources which you can use to increase traffic of your own website so to start our competitive research let’s go to the seminist dashboard and go to domain overview enter your competitor’s domain name and click search and if you scroll down you can see the keywords that generate
Most traffic to this website so if you create content on these keywords your site will get more traffic from Google and if you go to traffic Analytics you can see the total number of visitors for the site per month and the top pages that give traffic to the site let’s open this
So you can create your own blog similar to this and it will provide a high chance of getting ranked in the same way you can analyze any computer site so this is how you can do competitive research against your computers next let’s see the third important feature which is backlinks now Google
Translate content better depending on the number of websites that has redirect link to your content these redirect links to your site which is present on other sites is called backlinks so having more backlinks from high quality sites will help your website rank better on Google so first let’s see how to
Check our competitors backlinks once you find your competitors backlinks you can use it to increase your backlinks so to check it let’s go to the simrish dashboard click backlink Analytics and here you need to enter the domain name or URL of the blog that you want to analyze
Now I have published a Blog which is not ranking top on Google so let’s see it let’s open a new tab and search for best gaming laptops under thousand five hundred dollars this is the top ranking competitor block for this keyword an app Block is ranked below here
So to analyze the competitor block for backlinks just open it and copy the URL now go back and paste it here now click analyze and then go to backlinks so this is the total number of backlinks for this block and this is the total referring domains for this blog referring domains are the
Websites from which Target websites has one or more backlinks and here you can see the type of backlinks it has so now we have got a list of backlinks that our competitors have got next year you can use these options to filter and get the backlinks you want
I’m going to filter only the active ones that have redirect links so first let’s click active and select follow here which is the redirect link this is the title and URL of the page that has the backlink and this is the redirect link present on the blog page which will act as a
Backlink for a corporator site so to check the backlink just click here now this post has a backlink for the computer site so to see if this post really has a backlink just go to sembrush copy these words and go to post again now to search for the word in this post
Press Ctrl f and paste the word you can see that we have got the word here now if we click on it you can see that it takes us to the competitors page so this is the backlink for the corporators site in the same way you can
Add your blog with redirect link to your site and it will help you rank your blog better by acting as a backlink to learn more about how you can get bad things to your site you can watch this video so if you want to increase the backlinks of
Your site you can post blogs or articles on other websites with redirect links to your website and it will help you increase the site’s Authority now there are two ways to add your blog post to their Blog Page the first way is through guest posting now there are different words for it
Like post your link or write for us Etc but all of them provide a similar feature of letting you post your blog on their site this way you can build backlinks for your site for example if we go back to the blog page that had the backlink Frog operator
You can see that we have an option called write for us which you can use to post your blog post and create a backlink for your site so just click on it so here just follow these guidelines to post your blog okay now some websites don’t have an option to post guest blogging
So let’s go to the second way to post backlinks which is to contact the website owner using a contact form you can contact the website only using a contact form to post your blogs so for example let’s go to this website and you can see that this site doesn’t
Have a guest posting option so let’s go to contact here fill up these details and submit the form so now you know how to build backlinks for your site so this is how you can do competitive research and keyword research and also how to build backlinks now these are the
Major things that you need to do to make your site rack better but having a good functional site is a requirement to make the about things possible so how can you check your site’s performance and optimize it next let’s see the site audit feature site audit lets you
Analyze your website’s help and lists the issues that the website has along with the solution to fix it fixing these issues will help you boost the SEO of your site so to analyze the site’s help let’s go to the semores dashboard and go to site audit here enter your domain name
And click Start audit now here you can limit the number of pages you want to analyze I am going to let it as 100 and click Start site audit and you can see that the site audit has been complete so let’s open it and this is the overall site Health
Score based on the errors found on your site these are the number of issues with high severity found on your website and these are the issues with medium severity so if you scroll down here you can see the total number of pages that your site audit has analyzed
And here you can find the most important issues based on the number and priority level to review all these issues just click here and here you can view all the website issues to review an error click errors and you can see here we have duplicate content issues
For all these pages so let’s open it now to fix it just click here and here you can learn more about the issue and how to fix it in the same way you can check for all issues and fix it so this is how you can do the site audit
For your site okay now semrish provides a collection of integrated apps through semrish App Center each one is designed to address specific needs such as local SEO YouTube optimization Etc since these tools are integrated with semrush they work seamlessly and help you amplify your productivity so to go to the sembrush App Center
Just click here go to store and it will take you to this page here you will find the list of marketing apps for your website so select the one based on your need for example let’s say you have an e-commerce site you can just go to e-commerce
And here you can find different apps related to e-commerce now let’s say you’re selling products on Amazon you can use the instant keyword research for Amazon to find the keywords that your company is rank for so let’s open it and click get for free and it will take you to this page
Here enter the main keyword you want to rank for I’m going to enter t-shirts and click proceed you will get the list of products that rank at the top now the top products will be selected by default if you want to select more products or unselect some you can do
That here once you’ve done that click get top keywords and you can see that we have got the list of keywords for the product that we have selected so these are the keywords there are competitors rank for you can use the keywords which has more search volume now what if you want to
Find the variations for this keyword to do that all you need to do is click this icon and it will take you to this app now click get for free and now we have got the app so just go here and click on this icon again
Now it will take you to this page and here you can find the different variations for the keyword you selected so select the ones which has high search volume similarly you can use this tool to find the keywords for the products on Amazon so this is how you can use the Amazon
Keyword research tool in the same way you can use any app based on your needs okay so now you know how you can use the semmesh app center that’s it guys this is how you can use the semester tool to rank your content better so just click the link below this
Video and get the seminist tool and start ranking your website today and make sure you click the Subscribe button to see more videos from us so thanks for watching I’ll see you guys in the next video take care bye bye
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