In little over two weeks since McDonald’s launched its Grimace’s birthday celebration, during which customers can order a special birthday meal, one aspect of the deal has become heavily sought after: the special edition, purple, berry-flavored Grimace shake.
The shake has not gone viral for its deliciousness or lilac color.
Instead, TikTok’s newest trend includes videos where people drink the shake and immediately after are covered in the drink, pretending to be killed, passed out or possessed.
Here’s what we know about the weird trend that’s taken TikTok by storm over the past week.
What is happening in the videos?
Each one typically begins with someone telling the camera that they have the shake, wishing Grimace a happy birthday, taking their first sips of the drink, and beginning to review the beverage. Then the video cuts.
After the beginning sequence, the rest of the videos vary based on the creators. Some have the reviewer on the ground with the shake coming out of their mouths or all over their bodies, while others are more elaborate.
The latter is the route that Jonathon and Hayden Erwin took with their video, which had 715,000 views and 161,700 likes as of Tuesday. Both students at Miami University in Ohio, the duo decided to put their combined talents in theater and technology to use in creating a longer form video where it takes over a minute before the devastating effects of the shake kick in.
With most of the viral videos being between five to 15 seconds, the duo said they wanted to create a longer version for people to enjoy and to differentiate from other videos.
“We wanted it so it kind of was cinematic, in a way that made it not just your normal TikTok,” Jonathon Erwin said. “I wanted to kind of have that distinction, kind of a found-footage film.”
In a more traditional Grimace viral video, that currently has over 946,000 views, creator Lucas Robbins and five of his friends each have a shake in hand and wish Grimace a happy birthday outside of a McDonald’s location.
The video then cuts to them running through a sewer. Robbins tries the shake and is immediately grabbed by a figure before the video ends with everyone covered in the purple drink, playing dead on the floor of the sewer.
Robbins said he and his friends ordered 13 shakes from their local McDonalds for the trend and then decided to walk to the local sewer to give the video a “creepy” feel.
“I would definitely say it was worth it just because even though there was a lot of stickiness going on and we were all sticky on our bodies, on our head and we had to hop in my car after,” Robbins said. “It was worth it for the views and for the clout and the memories.”
More on the trend:Why is the ‘Grimace Shake’ leaving TikTok teens passed out? A look at the new, bizarre meme
More on Grimace’s origin:Who is Grimace? And why does he have his own McDonald’s meal?
Has McDonald’s responded to the trend?
As of Tuesday, McDonald’s has not issued an official statement regarding the current TikTok trend.
However, Grimace has “taken over” all of the McDonald’s social media accounts, and a tweet from the company’s Twitter account Tuesday had a picture of Grimace along with the tweet “meee pretending i don’t see the grimace shake trendd.”
, 2023-07-01 06:30:23 ,
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