Google: We Do not Perceive If Content material Is An identical When In A Other Language-Search engine optimization

Google’s John Mueller stated in an Search engine optimization hangout ultimate Friday that it’s unattainable for Google to keep in mind that one piece of content material is identical to any other piece of content material when the ones content material items are in numerous languages. So Google is principally trusting the hreflang characteristic equipped by means of publishers.

Google’s John Mueller was once requested how does Google measure the similarity of pages on the 26:28 mark into this video. John stated “we do not.” Google simply makes use of the “hreflang to know which of those URLs are identical out of your perspective and we will be able to switch the ones out,” John stated. John added “for hreflang, I feel it is unattainable for us to keep in mind that this explicit content material is identical for any other nation or any other language.” John principally stated Google can’t perceive this.

Here’s the transcript:

AUDIENCE: OK, so how does Google measure the similarity of pages?

JOHN MUELLER: I feel we do not. I feel we principally use the hreflang to know which of those URLs are identical out of your perspective. And we will be able to switch the ones out.

AUDIENCE: Oh, OK, so no longer from the content material perspective, possibly some–

JOHN MUELLER: No.

AUDIENCE: — identical content material.

JOHN MUELLER: No, I — we’d simplest do this for such things as the rel canonical to know what the canonical URL is. However for hreflang, I feel it is unattainable for us to keep in mind that this explicit content material is identical for any other nation or any other language. Like, there are such a large amount of native variations which can be at all times conceivable.

Here’s how Glenn Gabe summed it up:

Extra from @johnmu: However Google does attempt to perceive the similarities between content material for *canonicalization* (however that might be for a similar language). For hreflang, that is not taking place when the pages are in any other language: https://t.co/dB613YXJae pic.twitter.com/QLQHRG7mm0

— Glenn Gabe (@glenngabe) January 18, 2022

Here’s the video embed:

Tremendous fascinating, which leads us to my subsequent article which might be reside in 10 mins on why does not Google use MUM for this working out?

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